Terrenews - Mexico

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Terremoto welcomes Verónica Guerrero as the new Associate Director of Development

The curator and organizer will succeed Adrian de Banville, overseeing the fundraising programs, partnership policies and the general development of the organization’s network

After four years as Associate Development Director at Terremoto, Adrian de Banville will leave the position to Verónica Guerrero (Spain, 1996). Since 2019, Adrian has carried out valuable work in consolidating the organization’s fundraising and public relations strategies and programs, such as the production of four consecutive annual editions of Terremoto’s benefit auction and the Club Terremoto annual membership program. In addition to this, Adrian successfully led an extensive strategy of events and involvement in international fairs and biennials to cultivate Terremotos network of partners, sponsors and VIPs, and his role was crucial to approach philanthropic foundations and other key players for the funding and positioning of Terremoto’s initiatives.

For Adrian, “it was a privilege to work from within to promote the interconnection of ideas and practices around contemporary art from a Pan-American perspective, and to help position Terremoto as the central medium and platform for independent non-profit projects dedicated to the visual arts and their critical approach in our hemisphere. I greatly enjoyed connecting with a growing community of patrons, collectors and gatekeepers who have demonstrated, in countless occasions, their commitment towards Terremoto’s vision by supporting its fundraising programs or furthering its outreach within the continent and beyond. In four years, we have successfully multiplied the organization’s annual budget by three, generated over 30 advantageous partnerships and significantly extended our agenda of events and databases. This we owe in no small measure to our network of allies and VIPs . ”

He will be succeeded in this position by Verónica Guerrero, an organizer, writer and curator, as well as a Graduate in Philosophy and a docent in Gender Studies. Verónica has lived in Spain, Turkey, Israel and currently resides in Mexico City. Some of her foremost experiences include a tenure as Curatorial Assistant at Museo Tamayo Arte Contemporáneo and as Operations Manager at Galería Karen Huber, which has enabled her to create and foster strategic relationships within the market and larger art ecosystem on both a national and international scale, and has also allowed her to acquire an acute knowledge of the local art scene.

“It is truly an honor to contribute to those who have put in the work to construct a critical understanding through contemporary art from subaltern subjectivities and latitudes. Terremoto is a reference association to which I join with great enthusiasm and dedication with the desire to care for, expand and strengthen the connections that make it possible to continue the development of new projects which continue to imagine new lines of thought.”

For any request related to Terremoto patronage, public relations, grants or alliances, please contact Verónica at veronica@terremoto.mx



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