Let the Building Be the Sign

From Missions to Mission-style to Mission-branded cubes: how Taco Bell architecture tells us the history of Southern California.

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  1. Robert Venturi, Denise Scott Brown, and Steve Izenour, Learning from Las Vegas: The Forgotten Symbolism of Architectural Form (Cambridge, MA: MIT Press, 1977/1972), 87.

  2. Ibid.

  3. L. Wolfe Gilbert and Mabel Wayne’s “Ramona” was written as the title song for the 1928 adventure film-romance adaptation of Helen Hunt Jackson’s novel. Nathan Masters, How El Camino Real, California’s ‘Royal Road,’ Was Invented, KCET.org: Lost LA, January 4, 2013; Bob Pool, “Saga of the Bells Comes Full Circle,” Los Angeles Times, August 16, 2006; Brady Mac-Donald, “In Search of the Royal Road,” Los Angeles Times, July 07, 2003.


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