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by Natalia Ibáñez Lario
March 1, 2016 – March 31, 2016

Every month Marginalia invites an artist, curator or project to provide a series of images that will serve as the background of Terremoto, in relation to their practice and current interests. At the end of each month, the identity of our guest is revealed and the whole series of images is unveiled.


The project I’m presenting in Marginalia is a tour of my Instagram feed featuring images related to the way in which I present myself in social media and the project I’m now working on, which is a kind of Reggaeton Feminist Manifesto, a project about reggaeton and twerking or perreo and the cult of booty as an element of body-modification. It plays with the idea of online persona, online presence and the alter-ego‘s labor as well as the concept of de-selfing (when you bombard social media with information that consciously or unconsciously sheds the notion of your personal identity), like in auto-promotion or self-branding. It also refers to ideas like Internet Famous vs Real Famous, lifestyle and cultural aspirations, and the support that exists among women on social media. Many of the images refer to the human body and the possibility of its modification via diverse technologies out of concerns for aesthetics, gender, race, social status, and, specifically, the Booty and its role in Latin culture.

The images I present on my personal Instagram are also mixed with those of the show I’m curating, #BAE #AQN @beforeanyoneelse_antesquenadie. This is a show currently on Instagram, which was launched at Yautepec gallery in October 2015. During the presentation, there was a performance in which I posted and the live feed was projected on the gallery wall, while DJs from the collective N.A.A.F.I were in charge of the music, giving the audience, and Instagram users in general, the option to like, comment on and regram the artists’ pieces presented as posts on Instagram.

Natalia Ibáñez Lario (Barcelona, 1980) lives and works in between Mexico City and New York. Ibáñez Lario has a degree in Architecture from the Universidad Internacional de Cataluña UIC (Barcelona) and has also studied at the Architectural Association School of Architecture (London), Central Saint Martins College of Art (London), and the Slade School of Art (London). Has worked professionally for Rem Koolhaas/OMA (New York) and did her MFA in the Visual Arts program at SOMA (Mexico City).

She has exhibited her work in Mexico, Latin America, the U.S. and Europe at contemporary art centers and galleries such as La Casa Encendida (Madrid), Museum of Contemporary Art North Miami MOCA (North Miami), Centro Cultural de España CCEMx (Mexico City), Museo de Arte Carrillo Gil MACG (Mexico City), Museo Experimental El Eco (Mexico City), Museo Rufino Tamayo (Mexico City), Museo Pablo Serrano IAACC (Zaragoza), Centro Cultural Recoleta (Buenos Aires), Galería Yautepec (Mexico City), No Space (Mexico City), Bikini Wax (Mexico City), Proyectos Ultravioleta (Guatemala City), Y Gallery (New York), Illuminated Metropolis Gallery (New York), Antigua Casa Haiku (Barcelona), Ego Gallery (Barcelona), FriArt Kunsthalle (Freiburg, Switzerland), Centro Cultural Matucana 100, M100 (Santiago de Chile), Alain Gutharc Nouvelles Vagues, Palais de Tokyo (Paris).

She has participated in residencies such as SOMA (México DF) en Pinotxo Sant Andreu Contemporani (Barcelona), Centro de Investigaciones Artísticas (Buenos Aires). She received the Grant Hangar-CIA y the Art prize Generaciones 2011 de Caja Madrid.

Natalia Ibáñez Lario is the curator of #BAE #AQN @beforeanyoneelse_antesquenadie
An ongoing Instagram show on @Instagram was launched simultaneously online and IRL at Yautepec Gallery in Mexico City with N.A.A.F.I as musical guests.

#BAE #AQN #BeforeAnyoneElse #AntesQueNadie
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